By Sandra M. Oliver,Sandra Oliver
A daring addition to current literature, this e-book offers a great review of company conversation. Taking an interdisciplinary procedure, it deals readers the in-depth research required to actually comprehend company verbal exchange, company technique and company affairs in addition to the correct public family members issues.
With a clean new method of this subject, the authors problem reductionist perspectives of company conversation, supplying persuasive facts for the concept with no an organizational communique technique, there is not any company strategy.
Written via a powerful record of foreign specialists, the textual content is easily illustrated with modern case reports, drawing out the main pertinent best-practice results of theoretically dependent functions. Its 4 sections cover:
- national communication
- international communication
- image, identification and recognition management
- the destiny for company communique conception and practice.
This is an important one-stop reference for all teachers, practitioners and scholars looking to comprehend company conversation and public relations.
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Extra resources for A Handbook of Corporate Communication and Public Relations
A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver